Design of parfum packing

Brand Background:

ShoreLane is a brand specializing in perfumes and cosmetics, an upscale brand inspired by thecoastal luxury lifestyle." Its product design aims to combine the purity of nature with modern elegance, presenting the beauty of marine and coastal life through packaging. The brings consumers a dual sensory and emotional enjoyment through exquisite illustrations and a unique design language.

Market Area: Middle East Creative

Concept:

1. Source of Inspiration: packaging design is deeply inspired by the natural coastal scenery. The designer captures the fluidity of the ocean and the tranquility of the coast through delicate illustrations and color schemes showcasing the harmony and beauty of nature.

2. Visual Design:

• Illustration Elements: The packaging adopts meticulous marine illustrations, such as waves, seashell, and marine plants, showing the brand's tribute and love for nature.

• Color Scheme: A combination of soft blue-green, off-white, and gold highlights the natural and luxurious coast life, creating a fresh and elegant visual atmosphere.

• Font and Brand Identity: The identity design focuses on modern simplicity, adopting sansserif fonts and exquisite typography layouts to enhance the brand's professionalism and recognition.

3. Structure and Function:

The packaging material uses environmentally friendly materials, sustainability. At the same time, the packaging structure design is convenient to use, fully reflecting the brand's human-oriented concept.

4. Narrative: The packaging design tells consumers a story about the ocean and luxurious lifestyle through illustrations and visual narratives, making the purchasing experience more profound and emotional.

Designer Information:

concept and illustrations: Yousef Adel

Brand and identity design: Mostafa Adel

The two designers, through their collaboration, perfectly integrate artistic quality and brand concept giving Shorelane a unique visual image. They present the brand's deep understanding of coastal life through delicate illustrations and exquisite logo design.

Editor's Review:

Shore's packaging design, through the balance of nature and luxury, perfectly combines ocean scenery with modern aesthetics. The illustrations are delicate, the colors are soft, bringing a and comfortable visual experience; the logo design is simple yet textured, and the overall packaging style is highly unified. The design not only expresses the core concept of the but also shows professional standards in terms of environmental protection and functionality. It is a fine design that combines artistry and practicality