Tired of putting up with unsustainable industry practices, FREITAG, a Swiss bag retailer, has started thinking “outside the bag.” To ensure that their tarp bags aren’t merely recycled but are also endlessly recyclable, FREITAG has started to work with industrial partners to develop a truck tar that fully meets circularity criteria and will make road freight traffic more green.
We all think and act in cycles, and circularity has been part of FREITAG’s corporate philosophy for more than 25 years now. Circularity means that when a product can no longer be used as it was designed, it can be broken down into materials that go back into the supply chain. (1) “Today, we’re focusing mainly on how we can give the road transport industry upstream of us a circular material. That would also enable us ourselves to act in endless cycles,” explains co-founder Daniel Freitag.
FREITAG previously achieved this pioneering feat with their development of a 100% compostable clothing line called F-ABRIC. FREITAG made this clothing line completely circular by growing biodegradable fibers for the clothing line. And now, FREITAG is taking their sustainable creations a step farther by giving old tarps used in trucking a new long life: as bags.
Inevitably, at some point, these recycled bags fail. When that happens, it usually means throwing it away in the local garbage incineration plant. “In Zurich, this at least generates a bit of district heating for our tarp bag-making headquarters,” says Markus Freitag. “But we’d be doing one better, of course, if we could give discarded truck tarps not only a second life, but an everlasting one.”
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