Flexible vs. Rigid Packaging

28 Aug.,2023

 

The right packaging creates an attractive brand image while protecting your product during storage and distribution. Both flexible and rigid packaging options offer distinct benefits depending on the product and conditions the package is expected to withstand. To help you decide which option is best for your needs, we compared rigid vs. flexible packaging, including their advantages, disadvantages, and common uses.

 

What Is Flexible Packaging?

Flexible packaging uses non-rigid materials that can be bent and formed around the product. Flexible container materials can lay flat to save space until they are ready to be filled. Typically sealed by heat or pressure, common flexible package types include bags, pouches, and sachets.

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